When it comes to patient education, too many practitioners are missing the boat.
Whether it’s due to intimidation, not knowing how to get more new patients, or just a feeling of helplessness, acupuncturists are sorely lacking a consistent, systematized patient education program. Sometimes the clinics they work out of are not conducive to supporting a patient education platform.The world is full of fantastic, technically proficient acupuncturists. But unless these practitioners are also great communicators, they simply will not be able to sustain a healthy patient base. Their practice will always be plagued by the “revolving patient door syndrome”.
Even practitioners with the best intentions are finding that their patient education efforts are falling short. Remember, patients don’t think like acupuncturists, they don’t relate to “doctor-speak”, and they definitely don’t want to waste their valuable time trying to figure it out.
The most effective way to communicate complex concepts to patients is to distill them down to their absolute essence and then to describe them in terms that patients can relate to.
Listen, I’m not suggesting that patients are stupid or unable to comprehend, but in order to truly motivate patients and create a practice full of loyal lifetime members, you need to engage them emotionally as well as intellectually.
APE Handouts are hard-hitting acupuncture philosophy wrapped up in concise, powerful single page articles.
Get them into your patients’ hands on a bi-weekly basis and you will absolutely strengthen their understanding of acupuncture way beyond symptom relief, get them dialed into lifetime acupuncture care, and have them sending in their friends, family and co-workers.
Tonify the deficiency! Bar the back door! It’s time to start building the practice that your community so desperately needs!
Deep down, do you feel as though acupuncture can transform lives, help people get well, stay healthier, feel more relaxed and less stressed?
I would venture to guess that you said YES!
By the mere fact that YOU are an acupuncturist, YOU have the capacity to influence many lives in a powerful and positive way.
APE Handouts can help you do that in an easy, efficient and highly educational way.
- 26 Bi-weekly patient education handouts – these handouts are creatively written and overflowing with acupuncture philosophy and other health topics
- Fully customizable – you can edit, change and rewrite EVERY A.P.E. Handout to suit your needs
- You get them in black/white with a full-color photo image
- Three file types – we understand that every practitioner has different needs when it comes to using printed materials, so we included 3 printable versions- PDF, Word Doc and Word docx
- Blog content made easy – One rich text document with every A.P.E. Handout on it, so you can copy and paste and use them as emails for your clients or to post on your website as a blog article
- Simply open the document of your choice, print them out and start the patient education wheels turning
- All the hard work is done for you!
- Tune in to health
- Cure or prevention?
- Are you living or just alive?
- Essential healthy habits
- The benefits of organic foods
- Detox your mind, detox your body
- Hidden dangers of painkillers
- Standing up for what you believe
- There is no quick fix, only reward for constant effort
- Symptom relief vs. wellness care
- Healthy lifestyle is a journey, not a destination
- Symptoms as the body’s warning system
Most patients seek us out when they are in obvious pain and physical distress. Many of them don’t think that acupuncture can help them in the long run to stay healthy, longer.
Though these protocols are not set in stone, they are designed to help you develop specific structures in your practice so you can make the most of every patient visit. With a clear structure in place, aside from the obvious of performing acupuncture and prescribing herbs, this e-book will guide you on what to do with your patients and for them during each visit. This way, you can relax and focus primarily on treatment. A great bonus!
